We Build Brands

IT’S WHAT WE DO

According to Advertising Age, there are 900+ communications agencies.
New Heartland Group is 1 of 1.

Strategically located in Nashville, New Heartland Group is a brand strategy, content creation, digital marketing and branded entertainment agency that creates messaging and engagement platforms that connect with 60% of U.S. consumers in the New Heartland.

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    Ad Age Features NHG

    In Millennials in the Middle: Don’t Ignore The Heartland, an article for Ad Age, Paul Jankowski highlights results from the 2015 New Heartland Pro-Millennial study and discusses how brands should be aware of the major differences between New Heartland Pro-Millennials and Coastal Pro-Millennials.

  • The Role Culture Plays in Brand Building

  • New Heartland Overview

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    SPEAK AMERICAN TOO

    Speak American Too: Your Guide to Building Powerful Brands in the New Heartland is the definitive field manual to marketing in the New Heartland, one of the nation’s largest and most powerful cultural segments representing nearly 60% of U.S. consumers. If you are a CMO, brand manager, or advertising exec looking to learn about how to connect with this massive group of consumers, you need to read this book. Click here for a free chapter download.

    BUY NOW
  • PEPSI AND BLAKE SHELTON

     

    New Heartland Group has helped Pepsi partner
    with the hottest country music acts to help
    champion their brand in this region and nationwide.

    READ MORE

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REACH THE NEW HEARTLAND

Where is the New Heartland?
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OUR CLIENTS

Discover how New Heartland Group has collectively worked with some of the world’s most recognizable brands. Click here to view our case studies.